Digital Dogs Body

In an effort to communicate very clearly to our key demographic, we decided to create a cartoon that works somewhat like an aircraft escape card.

All of the cartoons started as a sketch which were scanned at a very high DPI, and then painted in Photoshop with my trusty Wacom tablet. The result is a comic strip style cartoon that tells the story of one of our consumers using our service.

The entire process is quite lengthy. It became clear that it is extremely important that the message to be conveyed was firstly conveyed clearly to me (the artist). In one or two instances, drawings were unusable as the character was not sitting the right position or facing the right way. Such are the challenges of illustrating a visual language.